Published · Active
The Manifesto
Personal Branding: A Manifesto on Fame and Influence (opens in a new tab), now in its second edition. 376 pages, 78 subchapters, and the foundational text behind every engagement.
Mashman Consulting Group · Founded July 18, 2024 · Little Rock, Arkansas
We optimize, position, and scale personal brands.
We optimize, position, and scale personal brands of emerging to established executives & public figures, leading to influence, credibility, and market demand.
The Position
Most of this field sells tactics. We publish a philosophy.
No philosophy, codified body, or standard of practice exists for personal branding. The Second Edition fills that institutional gap, establishing the core tenets of belief, laws, and standards of practice as the world's first Philosophy of Personal Branding.
#1
The Manifesto · New Release
in Public Relations on Amazon
in Public Relations on Amazon
Top 10
The Manifesto · Amazon Best
Seller in Public Relations
Seller in Public Relations
376
Pages of Published
Doctrine
Doctrine
2024
Methodology Academically
Published
Published
At its peak, the Manifesto ranked in Amazon's Top 10 Best Sellers in Public Relations, the same chart led by Edward Bernays' Propaganda, the founding text of the discipline.
The Methodology
Identity Positioning™
MCG's proprietary personal brand strategy and philosophy. It fuses who a person genuinely is with the authority they intend to hold, treating reputation as an asset to be built rather than a byline to be managed. It was academically published in 2024 as Identity Positioning: A Macroscopic View on Personal Branding and appears in full inside the Second Edition of the Manifesto.
The Five Personal Brand Pillars
01
Omnipresence
02
Credibility
03
Seamless Branding
04
Reputational Health & Risks
05
Marketability
The Identity Positioning™ Brand Audit scores a subject across all five.
A personal brand is innate and unavoidable. It exists from birth, whether or not it is consciously directed.
The Law of Personal BrandingWhy Build One
Money, mission, and vanity.
Three overarching reasons people build a personal brand, drawn directly from Personal Branding: A Manifesto on Fame and Influence (opens in a new tab). Most people are driven by a combination, and the mix can change over time without undermining the brand.
The Doctrine
Four laws. Six tiers. One standard.
The published frameworks behind every engagement. They build sequentially: without Familiarity, Connection does not exist. Without Fame and Influence, Personal Branding collapses.
LAW 1
The Law of Familiarity
Familiarity, built through repeated sensory exposure, naturally produces trust.
LAW 2
The Law of Connection
Shared commonality gives other people a genuine reason to care.
LAW 3
The Law of Fame and Influence
Fame (quantifiable reach) combined with influence (emotional sway) accelerates whatever is being pursued; either alone is limited.
LAW 4
The Law of Personal Branding
A personal brand is innate and unavoidable. It exists from birth, whether or not it is consciously directed.
The Hierarchy of Personal Branding
Tier 1
Unconscious Incompetent
Unaware they have a personal brand at all; not yet directing it.
Tier 2
Friends and Family
Known only within an existing personal circle.
Tier 3
The Local Hero
Recognized within a community, professional field, or small group of individuals through deliberate, conscious effort. This can be a neighborhood, an industry niche, or a professional circle, not geography alone.
Tier 4
The State Representative
Well-established authority known within a region, or by a respectably-sized audience within a field or profession. Reach is defined by whichever is larger: a geographic region or a professional/topical following of comparable size.
Tier 5
The National Personality
Recognizable nationally, across an entire industry, or to hundreds of thousands of people; represented by agents, teams, and professional support.
Tier 6
The International Icon
Global fame and influence, largely one-directional. Known by millions the person does not know in return.
The Ecosystem
A body of work, not a service menu.
Published doctrine, diagnostics, technology, and training. Built to connect to each other so the whole structure accomplishes more than the sum of its parts.
Live · Free to play
Identity Quest™ (opens in a new tab)
Identity Quest™, the world's first personal brand simulator. A longitudinal simulation of building a personal brand, teaching the methodology by making it playable rather than readable. No purchase, no paywall.
In development
Identity Positioning™ Brand Audit
A self-serve diagnostic that scores current presence across all five personal brand pillars and gives quick tips to instantly boost scores. It does not replace Identity Positioner™, MCG's paid AI consultant.
In development · 2027
Identity Positioner™
An AI personal brand consultant trained on MCG's resources, the Identity Positioning™ methodology, and Isaac Mashman's body of work. Strategic counsel on demand, between sessions. Paid, and access is limited to premier clients and high-trust associates of the firm by design.
In development
UnrivaledMCG
MCG's training platform for consultants and clients, holding guided programs in the Identity Positioning™ methodology and an evergreen Resource Library clients can draw on. Built to complement what a client is already doing, at their own pace, not to replace it.
2028 focus
The Consultant Body
A global body of vetted personal brand consultants trained in the methodology and held to a standard the industry does not have. The vehicle for the 2035 goal.
The Founder
Every engagement begins with the person who wrote the book.
Isaac Mashman is the founder of Mashman Consulting Group and the author of Personal Branding: A Manifesto on Fame and Influence, now in its second edition. He was born in Jacksonville, Florida, and is based in Little Rock, Arkansas.
Both editions reached Amazon's Top 10 Best Sellers in Public Relations. The Second Edition surpassed its predecessor in both rankings and sales. Quoted three times in Forbes. Quoted in Entrepreneur. He is also the owner of Mashman Properties and Mashman Investments.
Whether you work with Isaac directly or with an MCG consultant, you work inside the same methodology, the same ethics, and the same standard. MCG lives what it preaches: everything below is the same organic, earned visibility the firm builds for its clients.
The Ethic
Editorial coverage is earned, never bought.
Editorial coverage is earned, never bought. Neither Isaac Mashman nor Mashman Consulting Group engages in pay-to-play press placements, paid features, or purchased followings. Paid newswire distribution and advertising are separate disciplines, used as secondary support to organic effort, never as a substitute for it.
Press
Quoted, not placed
Quoted three times in Forbes (2024 (opens in a new tab), 2024 (opens in a new tab), 2025 (opens in a new tab)). Quoted in Entrepreneur. Wire distribution is never counted as earned press.
Selected features: Authority Magazine (opens in a new tab), StarterStory (opens in a new tab), Prowly (opens in a new tab), ASBN (opens in a new tab), ValiantCEO (opens in a new tab), and others.
Isaac has also hosted 100+ podcast episodes over roughly three years, with numerous interviews with high-quality public figures.
Stage
Speaking
Atlantic-Oase Professional Conference, Denver, 2024 (opens in a new tab). Atlantic-Oase Professional Conference, Cleveland, Ohio, 2025. Water Garden Expo, Oklahoma, 2025. Dreamer's Summit, Ghana (virtual keynote). Isaac has also delivered numerous virtual engagements beyond those listed here.
The Mission
The world's #1 personal brand consultancy, with 500 consultants globally by 2035.
A stated goal, not a headcount. Client work today is principal-led and accepted by application. The formal consultant body, with its intake, vetting, and progression, opens in 2028.
Engagements
Your name is already being interpreted. The question is who are they, and what are they thinking?
Engagements are accepted by application and seats are limited each quarter. Tell us who you are, what you are building, and the position you intend to hold.