Mashman Consulting Group is a private personal branding practice for executives, founders, entertainers, and athletes who intend to become the most trusted name in their field — not the loudest.
We build brands organically — no purchased followers, no manufactured press, no shortcuts that collapse under scrutiny. In an industry crowded with schemes, our work is designed to hold up for decades, because identity precedes image.
Personal branding is not a marketing tactic — it is the human condition. Everyone has a reputation; almost no one builds it deliberately. Identity Positioning™, developed by founder Isaac Mashman and academically published in 2024, is the first comprehensive philosophy of personal branding — fusing who a person genuinely is with the authority they intend to hold. Four pillars, addressed in sequence:
Understanding the landscape, the audience, and what authority actually requires in your field.
Aligning internal identity with external ambition before a single asset is built.
Translating identity into a coherent, recognizable presence across every touchpoint.
Positioning that presence in front of the people who need to see it — organically.
Isaac Mashman founded his first firm at nineteen, from a single-parent home in Jacksonville, Florida — and built his name from nothing using the exact discipline MCG now sells. His book, Personal Branding: A Manifesto on Fame and Influence, became Amazon's #1 New Release in Public Relations, and his Identity Positioning™ methodology was academically published in 2024.
Whether you work with Isaac directly, an MCG consultant, or a consultant partner, you work within the same methodology, the same ethics, and the same standard.
Every engagement begins with a full Identity Positioning™ Brand Audit — an honest scoring of your current presence across all five brand pillars. You'll know precisely where you stand before we build anything.
Together we define the position you intend to hold: your identity, your field, your audience, and the authority you're building toward. This becomes the written strategy every decision answers to.
Working sessions with your consultant translate strategy into presence — messaging, platforms, content architecture, and press positioning, all organic, all yours.
Personal brands are built over years, not sessions. Clients maintain a dedicated relationship with their consultant, with access to UnrivaledMCG training and ongoing counsel as their position compounds.
A private, one-to-one engagement built entirely around your goals — from first audit to full Identity Positioning™ strategy and rollout. Seats are limited each quarter to preserve the attention every client receives.
Request a consultationThe Identity Positioning™ Brand Audit scores your current presence across all five brand pillars — showing exactly where your position is strong, and where it's quietly costing you credibility.
Take the auditOur AI consultant, trained on the Identity Positioning™ methodology and Isaac Mashman's body of work — built to give founders and public figures strategic counsel on demand, between sessions or on their own.
Join the waitlistA growing library of guided courses teaching Identity Positioning™ directly — for clients building alongside a consultant, or independently at their own pace.
Explore the platformEvery employee carries a piece of your organization's reputation into rooms you'll never enter. MCG trains teams — and positions executives as front-facing public figures — through what we call Internal Marketing.
Before MCG codified Identity Positioning™ into a practice, Isaac Mashman wrote it down. Personal Branding: A Manifesto on Fame and Influence is the foundational text every MCG engagement draws from — and the clearest window into how we think.
Get the BookThe philosophy behind every strategy MCG builds — and why it starts with identity, not image.
Five founders and CEOs on the tangible financial return of a well-built personal brand.
Why people "buy tickets" with their time and attention — and what that means for how you show up.
Consultations are limited each quarter to protect the level of attention every client receives.
Request a Consultation