Top 9 Personal Branding Experts to Follow in 2024 (No Paid Endorsements)
- MCG Quality Committee
- Sep 5, 2024
- 4 min read
In the world of personal branding, where transparency and long-term relationships are key, there’s no shortage of so-called "experts" promoting themselves. However, finding those who have built their influence ethically, without paid endorsements or shortcuts, can be a challenge.
This list of Top 9 Personal Branding Experts to Follow in 2024 features individuals who have grown their personal brands through organic growth, genuine engagement, and developed influence. No one on this list has paid for this placement or press, and each of these individuals has proven themselves as thought leaders by focusing on creating real value in their respective fields.
These experts have earned their places by staying true to their core principles, consistently delivering insightful content, and helping others without “paying to play.” The ranking is random and does not go in order of importance.
1. Dennis Yu
CTO, BlitzMetrics
Dennis Yu stands as a titan in the field of social media marketing. Known for his expertise in Facebook advertising, Yu has helped businesses and individuals build personal brands with his “Dollar A Day Strategy”. His "learn, do, teach" model has empowered thousands of young professionals to hone their digital marketing skills. Yu’s strong focus on sharing free resources and building trust and relationships sets him apart as a leader in organic growth.
2. Neil Patel
Co-Founder, Neil Patel Digital
Neil Patel has established himself as the leading authority in digital marketing and SEO, building a global brand that thrives on providing actionable value. His blogs, podcasts, tools, and tutorials have helped millions understand the intricacies of content marketing, driving organic traffic and building brands while integrating paid advertising from time to time. His podcast Marketing School is worth listening to.
3. Adrian Boysel
Founder, BrandButler.ai
Adrian Boysel’s focus on purpose-driven storytelling and creative branding has earned him a solid reputation. As a creative consultant, Boysel is known for his ability to help businesses and entrepreneurs tell compelling stories that resonate through video content. His emphasis on ethics and organic growth aligns perfectly with the principles of sustainable personal branding and he is currently working on BrandButler.ai, a tool that will help thousands better craft their own marketing messages.
4. Gary Vaynerchuk
CEO, VaynerMedia
Gary Vaynerchuk, widely known as Gary Vee, is a self-made entrepreneur and personal branding mogul. Vaynerchuk’s rise to prominence came from his consistent focus on “authenticity,” whether through his daily vlogs or social media engagement. Vaynerchuk’s personal brand is built on organic growth and tireless content creation—he engages directly with his followers and has never relied on paid press to amplify his voice. His brand is built on trust, and his insights into business and personal development have made him an inescapable must-follow expert.
5. Eric Chow
COO, Mashman Consulting Group
Eric Chow is a personal branding leader focused on helping others achieve success through Identity Positioning and macroscopic strategy. With a background in business and entrepreneurship, Chow brings a younger perspective to personal branding. As COO of Mashman Consulting Group, Chow leads with a vision of building genuine relationships and creating long-term results. His past success with The Eric Chow Empowers Podcast makes him a rising star in the personal branding industry. His personal mantra—“success is built on the success of others”—perfectly encapsulates his leadership style and work ethic.
6. Eric Siu
CEO, Single Grain & Leveling Up
Eric Siu has built his brand from the ground up, relying solely on his expertise in SEO and digital marketing. Through his podcast Leveling Up, Siu shares insights from some of the world’s top entrepreneurs and thought leaders. He is widely respected for his dedication to teaching others how to grow and sustain a business and personal brand and Siu’s belief in organic growth and continuous learning resonates strongly with today’s leaders. He is also the cohost of Marketing School with Neil Patel.
7. Isaac Mashman
Founder, Mashman Consulting Group
Isaac Mashman is a rapidly rising star in the personal branding space. He is recently known for creating Identity Positioning, his macroscopic personal branding strategy, as well as his book Personal Branding: A Manifesto on Fame and Influence. His consulting firm, Mashman Consulting Group specializes in helping emerging and established public figures optimize and scale sustainable personal brands. What sets Mashman apart is his commitment to transparency and ethics—he’s built his reputation without relying on paid press or advertising. He has publicly stated that he is committed to turning MCG into the #1 Personal Brand Consultancy worldwide and have 500 independent consultants by 2035.
8. Tom Peters
Author & Business Management Expert
Tom Peters is often referred to as the godfather of personal branding, having authored the groundbreaking book In Search of Excellence and writing articles such as The Brand Called You in the late 1990s. Peters was one of the first to stress the importance of managing one’s personal brand, even in the corporate world. His work laid the foundation for many of today’s personal branding strategies, emphasizing self-awareness, and servant leadership. Peters’ influence spans decades, and his insights continue to be relevant for anyone looking to build a meaningful personal brand, despite recently retiring.
9. Lewis Howes
Host, The School of Greatness Podcast
Lewis Howes is a former professional athlete turned entrepreneur and podcast host, known for his inspirational content and focus on personal development. Through his podcast, The School of Greatness, Howes has interviewed some of the world’s most successful entrepreneurs, athletes, and thought leaders, from Kobe Bryant to Bob Proctor. His personal brand is built on openness and honesty, and he has grown his influence gradually. Howes’ podcast is especially worth the listen.
Transparency In Who To Follow
The Top 9 Personal Branding Experts to Follow in 2024 have built their reputations through transparency, organic growth, and ethical practices. None of the individuals on this list has paid for press or used underhanded tactics to boost their brand visibility. Their success comes from years of dedication to their craft and a genuine commitment to helping others. Success leaves clues, follow in their footsteps.
If you’re serious about building a personal brand that stands the test of time, these are the experts you should be following in 2024. Stay tuned for updates to this list.
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